Apropos of Greece and the Euro, the words of U.S. District Judge Thomas Penfield Jackson, in a 1999 court hearing, in which Microsoft tried some extraordinary stunts to convince the court that Internet Explorer was an integral part of the operating system, spring to mind.

“The code of tribal wisdom says that when you discover you are riding a dead horse, the best strategy is to dismount.

“In law firms,” the judge continued, “we often try other strategies with dead horses, including the following: buying a stronger whip; changing riders; saying things like, `This is the way we have always ridden this horse'; appointing a committee to study the horse; arranging to visit other firms to see how they ride dead horses; increasing the standards to ride dead horses; declaring that the horse is better, faster and cheaper dead; and finally, harnessing several dead horses together for increased speed.”

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The PR disaster of the century, you might have noticed, was the tweet from Kenneth Cole Fashion:

Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC

Now there’s a spoof twitter account, @KennethColePR. And very good it is too:

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